REPORT OVERVIEW
The 2010 Report is organized in five main sections:
- Introduction contains the rationale for the Report, definitions and frameworks used for the analysis, as well as the methodology and approach.
- Industry Landscape details the profile of the companies at a microeconomic level, including capital requirements, geographic distribution, source of intellectual property, company age, strategic intent and the business environment, including attractiveness of domestic markets, private equity investment trends, and government investments. The industry landscape is followed by provincial graphical depictions of each sector in the form of value chains containing each of the 436 companies.
- Commercialization and Growth presents an analysis of all the factors contributing to the industry's growth and global competitiveness in the form of a report card, and a model company pro forma cash flow and income statement that illustrates an ideal, or best practice commercialization investment scenario.
- High-Growth Case Studies presents five of the 15 company case studies that were undertaken for the Report and whose findings are reflected in the Report Card and model company presented in the previous section.
- Company Profiles contains the profiles of 135 Canadian clean technology companies.
The Report is complemented by an on-line database containing over 400 companies with a view to making the industry readily-accessible to company managers, investors, procurers, and government officials.
CAPITALIZING ON THE INDUSTRY'S POTENTIAL:
A REPORT CARD FOR ALL STAKEHOLDERS
The Report also presents a road map to realize the potential of Canada's clean technology industry in the form of a Report Card. The graded assessment for the Canadian clean technology industry overall is “B minus,” made up of some important strengths but also in recognition of areas needing urgent improvement in terms of the business environment for investing, and the management capacity of individual companies and government policies:
- A critical mass of high-growth companies with the potential to become dominant, global players: C+
- A critical mass of mid-sized, globally competitive, niche-focused companies that provide specialist technology: C+
- Ambitious entrepreneurs who start-up companies with the intent to become globally competitive: B+
- Widespread use of market growth benchmarks to establish company growth targets and inform financing plans: B-
- Widespread use of commercialization benchmarks to evaluate commercialization investments decisions: C+
- Capital and incentives to reduce the risk of investment in Technology Development & Demonstration companies (i.e., before their technologies have been proven to scale): A-
- Incentives and a business culture of early adoption of productivity enhancing technology in the domestic market, whereby sophisticated domestic buyers interact with technology companies and enable them to deliver globally competitive products: D
- Companies that are export dominated: A-
- A dynamic market for investment whereby investors compete for the best investment opportunities among companies seeking investment, and companies compete for the most qualified investors: C
- Academic institutions whose break-through research attracts entrepreneurs and investors to convert research into commercial products for sale: B-
